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About Us

Our Mission

Original Classic seeks to become a brand that blends sport with lifestyle influences harmoniously, and to strive for a better future.


Our Vision Statement

To become the leading sport-lifestyle retail company in Malaysia, as well as overseas. We are committed to achieve this goal by fulfilling consumers’ needs through creativity, integrity and affordability. We hope to make Original Classic a household name in the field of sports and lifestyle retail.


Our Story

Founded in the year 2005, ORIGINAL CLASSIC HOLDINGS set up its first outlet at Berjaya Times Square in Malaysia. Starting out as a back-end operation in Malaysia’s sport footwear and apparel industry, we provided merchandising, trading and supplying to retailers and distributors. Our founder, Kong Chiong Phang, has close to 30 years of retail experience under his belt. Mr Kong provides the company with a deep understanding of local cultures and their needs through product innovation and product-concept development. This enables us to tackle global concerns with local initiatives.


Our Values

Original Classic believes nothing is more important than a happy and satisfied customer. We continue to maintain high standards of product quality and innovation, just as we have done so in the past. We will work towards constant improvement of business processes in order to offer our customers greater value, and provide the best service possible.